The main tool in the promotion of the artist is participation in an exhibition or a special art project.

Exhibitions and fairs have a special place among the means of advertising, as they provide a very broad opportunity for demonstrating advertised products and for establishing direct contacts with customers. Especially effective are exhibitions events combined with a set of related promotional activities (advertising campaign in the press, presentations, press conferences etc.).  The high effectiveness of this means of advertising is confirmed by the fact that many thousands of large exhibition events that require significant costs are held annually in the world.

The Eurasian Art Union is the organizer of all-Russian and international projects: