Strategic partner of the Eurasian Art Union

YEAR OF CREATION - 2019 (July)

PURPOSE OF CLUSTER MEMBER CONSOLIDATION

• The strategic goal of the Cluster creation and development is to create a stable structure in St. Petersburg aimed at the formation, provision and support of tourist products, formation of unique competences and partner network in the region, forming the umbrella brand of the Cluster, attracting new participants and new markets to it, promotion of the domestic tourist product, as well as expansion of the range of tourist services
• Development of the tourist cluster of St. Petersburg as a center of domestic and entry tourism within the framework of the implementation of import substitution policy.
• Development of tourist infrastructure providing material and technical base and development of cooperation links between enterprises of the cluster, and promotion of development of enterprises of accompanying industries - catering, entertainment industry, production of souvenir products.
• Participation in the development of a unified position on key areas of the tourism industry.
• Representation and protection of the interests of Cluster members both in federal, regional and local state authorities and in international organizations.
• Creation of a research and educational complex in the field of tourism.
• Organization of interaction between participants of the tourist cluster, as well as interested organizations, including educational and scientific institutions, credit institutions, state companies and companies with state participation, development institutions, state authorities.
• Create a common brand and increase cluster awareness.
• Development of the international cooperation.

CLUSTER TASKS

• Start of new projects
• External financing for development strategies, as well as collective and individual projects of participants
• Expanding the geography of supplies of cluster members, promoting projects at the federal and international levels

CLUSTER DIVISIONS

• Organizational office
• Press club
• Educational complex

OPPORTUNITIES

• Opportunity to develop a business, attract customers and initiate new projects.
• Possibility of marketing and PR business promotion, participation in joint Cluster marketing events.
• The possibility of training and retraining.
• Improving business performance.

CLUSTER PROJECTS

• Design and development of new tourist routes, organization of press tours, study tours.
• The implementation of large-scale charitable, social, sports and cultural projects, the organization of leisure activities.
• Support for significant community initiatives and projects.
• Creation, development and maintenance of the information and telecommunication network “TOURISM CLUSTER OF ST. PETERSBURG”.
• Projects for the development of international cooperation.
• Project "Development of medical tourism in St. Petersburg."
• Project “St. Petersburg city for business tourism, MICE”.
• The project "Development of patriotic tourism", as part of the "Club for the Fatherland".
• Development of programs for the disabled.
• The project "A single portal of procurement in the tourism industry."
• Creation and development of the educational complex of the tourism cluster.
• Project "New Technologies in Tourism".
• The project "Erasing the language boundaries."
• The project "Musical St. Petersburg".
• Internet project "Festival St. Petersburg".
• The Portal of Guida
• The project "Me and my dog."

CLUSTER SERVICES FOR OUR MEMBERS

• Providing practical assistance in the implementation of business projects.
• Translation of travel sites.
• Translation services during negotiations and translation of necessary documentation.
• Consultations.
• Marketing policy of promoting the services of cluster members.
• Events for members of the tourism cluster: events for members and partners of the cluster in the format of social and business meetings with famous entrepreneurs and public figures, conferences, forums, round tables, workshops, seminars, business games, exhibition events, business trips.
• Visits to sightseeing and business sites
• Meetings in an informal setting.
• Events to attract potential customers and partners.
• Loyalty programs, issuing a loyalty card for cluster members.
• Participation in Russian and foreign tourism exhibitions, conferences and seminars.
• Production, duplication, installation of videos, films, catalogs, booklets, banners, souvenirs.
• Display and publication in the media of information about the tourist potential of St. Petersburg.
• Tender support for procurement participants in the tourism industry.
• Organization and holding of congress and exhibition events: provision of premises and equipment for events of various formats, catering services.